About Us

Keiko Fujii
Co-founder & CEO

Keiko is an experienced start-up expert, having launched multiple
Businesses & products in Japan in the FinTech/EC sector, having worked at
Rakuten/Rakuten Bank, eBay, PayPal, and Tesla. She has strong
expertise and experience in payments, banking and E-commerce
and holds an MBA from Tsukuba University.



Natalie Shiori Fleming
Co-founder & Director

Natalie is a bilingual Canadian-Japanese with 8 years of experience in Japan
building new businesses in Finance/EC, including Rakuten Bank, Locondo
(Online Shoe website), Citibank and Societe Generale Securities. She is an
expert on trends in the fintech industry, holds an MBA from INSEAD and has
completed level 3 of the CFA program.